Moving fluidly between disciplines and mediums, I shape multidimensional visual directions that communicate each brand’s unique values and attitude with clarity across every touchpoint.
Brand eXperience
base in SEOUL
Knotted Christmas Campaign
2025The Knotted Christmas campaign uses “knit” as its key graphic motif. Just as individual strands of yarn come together to create a warm knitted piece, the campaign celebrates the joy of people and their hearts connecting at Christmas. Cozy textures and playful patterns capture Knotted’s signature sense of warmth, charm, and delight for the holiday season.