The Knotted Christmas campaign uses “knit” as its key graphic motif. Just as individual strands of yarn come together to create a warm knitted piece, the campaign celebrates the joy of people and their hearts connecting at Christmas. Cozy textures and playful patterns capture Knotted’s signature sense of warmth, charm, and delight for the holiday season.

Hurry Hungry draws inspiration from ingredients grown and raised in Jirisan, as well as the familiar foods found in everyday Korean life, to present a fresh perspective on Korean cuisine. Through witty graphics and playful storytelling, the brand reinterprets each ingredient’s distinctive shape, color, and texture, making Korean food more approachable, engaging, and fun for everyone.

Familiar, yet never predictable. New, yet never superficial. By combining a sincere respect for Korean ingredients with a free-spirited visual language, Hurry Hungry brings the appeal of Korean cuisine to life through a contemporary lens.